Advanced Health Communication
This course is designed to provide students with hands-on experience in working on a campaign to reduce dangerous drinking among college students by changing their misperceptions of college drinking norms. Students will become familiar with the literature on college drinking and alcohol, social norms, misperceptions, experiential learning theories and materials written to describe the work of The Center for Communication and Health Issues (CHI) at Rutgers University.
The course emphasizes the implementation, monitoring, and evaluation of the RU SURE Campaign. RU SURE activities take place on all five Rutgers New Brunswick/Piscataway campuses. The goal of the course is to provide students with a set of experiences in which they can apply their knowledge of communication theory and practices generally and health communication theory specifically.